Employer Branding

What does it mean?

Employer Branding refers to the way that a business presents itself to potential employees, including its reputation as an employer, its culture, and its values. This can include activities such as employer branding campaigns, social media outreach, and employee referral programs.

Why is Employer Branding important for a business?

Employer Branding is important for businesses to attract top talent, improve employee retention and engagement, and foster a positive workplace culture. It can also help to differentiate a business from competitors and position the business as an employer of choice.

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