The Persona Difference

We connect the world’s best remote executive assistants with the world’s best companies and professionals.
Tell us what you need, and we'll match you to a great assistant within 48 hours.
You’re unique; your assistant is hand picked for you.
Equivalent talent costs at least 2x as much in the US.
We have the toughest entrance exams in the industry: "Way tougher than the SAT."
We hear about the flaky assistants of other companies all the time.
Smart and reliable people are capable of a lot, so our assistant can handle large and complex projects.

At Persona, we measure all of these things—and more. We spend each day making sure that we maintain the most rigorous candidate vetting process possible, so that we continue to have the best hiring process and best assistants in the industry.

Try an assistant out for a month or two and see how you like it.

Jason Shapiro
Founder at eighty2i
She is AMAZING. I have nothing but positive feedback to share on her. In fact, I've been thinking about getting another one if you can find more like her.
Maddy Nguyen
Founder of TalentDrop
I'm a startup with unpredictable, mostly-urgent needs, and a limited budget. Through Persona I can hire talent that I know will be smart, trainable, diligent, and affordable in a matter of weeks without any of the normal hiring and employment hassle. The core team is also super responsive. Persona is a no-brainer.

Fully dedicated.

Fully dedicated means that each assistant who works with us is only assigned a single client—you. You receive their full attention and care.
This means you don’t need to worry about whether they’ll be able to get you a deliverable on time, or whether they’ll have other work-day conflicts.

Full time only.

Get 40 hours of an incredible assistant’s focus and commitment each and every week. No more competing for time and attention with other clients.
Get an Assistant

The Process

Step One
If we think you’re a good fit, a member of our sales team will schedule a quick onboarding call with you.
Step Two
During that call, we’ll learn more about your talent needs and your preferences, after which we'll schedule a kick-off date for you and your assistant(s).
Our service is always month-to-month with no long term commitments.
If, for whatever reason, you feel like an assistant isn’t for you after the second month, you can pause things.

Our Leadership

Jason Hreha, founder of Persona
Jason Hreha
Jason was formerly the Global Head of Behavioral Science for Walmart. Before that, he was Vice President of Product at Handshake—the LinkedIn for colleges. He’s spent his whole career applying behavioral science research and methods to technology and business problems.
Nathan Lomeli
Nathan has spent over 10 years applying psychological science in industry. He’s built products and software solutions that incorporate cognitive science, natural language processing, machine learning, artificial intelligence, and psychometric science in order to solve new and novel problems