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Business Articles

Time etc vs. BELAY vs. Persona: Evaluating 3 Top VA Services

In this article, we discuss the similarities and differences between Time etc and BELAY virtual assistant services, as well as…

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Online Executive Assistants: Why Finding a Good Assistant Is So Challenging — And How Persona Can Help

Learn about the challenges of finding a great online executive assistant and how Persona solves them for executives that want to work with world-class talent.

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11 Productivity Tips for Entrepreneurs

To help make workdays more productive, we’ve put together a list of 10 ways to meet the challenges of improving business productivity.

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How Much Does It Cost To Hire An Assistant?

Discover the 6 key factors that influence how much it costs to hire an assistant and the price you can expect to pay for the 4 main types of assistants.

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10 Famous Quotes About Delegation To Inspire Business Leaders

Good leaders know they can’t do it all themselves. When you delegate, you free up your time so you can focus on what’s most important to leading your business.

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Executive Assistants For A CEO

As a CEO, it’s important to understand that you can’t do everything yourself. Delegating tasks to an assistant can free up time for important responsibilities. An executive assistant can keep…

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How to Choose an Administrative Assistant Staffing Agency

There are many staffing solutions on the market, and it’s often difficult for companies to figure out which staffing agency to use. This article discusses how to evaluate staffing agencies…

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How to Hire an Administrative Assistant: A Step-by-Step Guide

Most articles on how to hire an administrative assistant offer very little substantive advice about how to execute each step of the hiring process successfully. In this article, we provide…

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Prialto vs. BELAY vs. Persona: An In-Depth Comparison of 3 Top Virtual Assistant Services

In this article, we discuss the similarities and differences between Prialto and BELAY’s virtual assistant services, as well as how they differ from the remote executive assistant service we offer…

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Zirtual vs. Time etc vs. Persona: Comparing 3 Top Virtual Assistant Services

In this article, we discuss the similarities and differences between Zirtual and Time etc virtual assistant services, as well as how they differ from the remote executive assistant service we…

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Virtual Assistant Staffing Agency: Why Use Persona Talent?

Most virtual assistant services look very similar on the surface, and it’s often difficult to tell which one would be best for you. This article discusses Persona and what makes…

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Executive Assistant Search Firms: Which One Is Best for You?

There are many executive assistant search firms on the market. This article discusses the key factors to consider when choosing a firm to get the best outcome for your business.

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How to Evaluate and Choose an Executive Assistant Staffing Agency

There are many executive assistant staffing agencies on the market. This article discusses the key factors to consider when choosing an agency to get the best assistant for you and…

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Startup Recruiter: Why Top Startups Choose Persona

Recruiting is hard. Recruiting for startup roles is even harder.This is because startups require people who are adaptable, resilient, hard working, and great problem solvers. Finding people who have all…

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Time etc vs. BELAY vs. Persona: Evaluating 3 Top VA Services

In this article, we discuss the similarities and differences between Time etc and BELAY virtual assistant services, as well as how they differ from the remote executive assistant service we…

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Outsourced Administrative Services: 2 Main Service Types & How to Choose the Best One for You

If you’re searching for third party admin support, it’s important to understand that there are two main options to choose from. This article discusses each to help you understand which…

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Chief of Staff vs. Executive Assistant: Which Is Best for You?

The role of Chief of Staff is markedly different from the role of Executive Assistant. This article discusses the key differences to understand in order to choose the right option…

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Zirtual vs. BELAY vs. Persona: Comparing 3 Top Virtual Assistant Services

In this article, we discuss the similarities and differences between Zirtual and BELAY virtual assistant services, as well as how they differ from the remote executive assistant service we offer…

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Executive Secretary Job Description Template (Plus Key Advice for Making a Great Hire)

In this article, we share a template for creating an executive secretary job description. Then, we discuss 2 key mistakes to avoid as you progress through the hiring process (and…

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How to Create an Executive Administrative Assistant Job Description (With Free Template)

In this article, we share a template for creating an executive administrative assistant job description. Then, we discuss 3 key mistakes that companies make as they progress through the virtual…

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Online Assistants: How to Evaluate Your Options and Make the Right Hire

Over the last 4 years, we’ve spoken to many founders and executives who’ve had bad past experiences with online assistants. This article discusses 3 mistakes to avoid when hiring online…

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Virtual Executive Assistant Job Description: A Template to Attract Top Talent

In this article, we share a template for creating a virtual executive assistant job description. Then, we discuss 3 key mistakes that companies make as they progress through the virtual…

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How to Outsource Your Executive Assistant: 3 Main Options and the Pros and Cons of Each

Outsourcing executive assistants to third party services can save companies and executives a lot of time from managing the hiring process on their own. But there are a number of…

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How to Write an Executive Assistant Job Description That Attracts Top Talent (With Free Sample Template)

Generic job descriptions fail to capture the interest and attention of the best executive assistant candidates. This article discusses how to write a description that stands out and attracts top…

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How to Know If You Need a Virtual Assistant (And Mistakes to Avoid When Hiring)

Many people have bad experiences with virtual assistants. This article explains why, and shares the solution we’ve developed to offer executives world-class virtual assistants.

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Virtual Executive Assistants: Why Founders Choose Persona

Most virtual executive assistant services don’t share details of their hiring processes, so it’s difficult to tell how thoroughly they vet their assistants. We do the opposite, sharing the details…

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How to Interview an Executive Assistant (And What It Takes to Find Top Talent)

An interview is a key step when hiring executive assistants but it’s not sufficient on its own. This article discusses how to conduct interviews effectively, as well as deploy other…

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Startup Executive Assistants: Why Who You Hire Is Everything

Finding an executive assistant who will thrive in a startup environment is more challenging than finding one who might be sufficient in other types of businesses. This article explains why…

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How to Know When You Need an Executive Assistant—and When You Don’t

Executives in the midst of overwhelm often reach a point where they think they may need an executive assistant, but aren’t 100% sure if it’s the right time or the…

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What Services Do Virtual Assistants Offer for Executives?

Virtual assistant service companies list hundreds of tasks that they can do for clients. But which tasks are they actually a good fit for? This article discusses what VAs do,…

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BELAY vs. Boldly vs. Persona: Comparing 3 Top Virtual Assistant Services

In this article, we discuss the similarities and differences between BELAY and Boldly virtual assistant services, as well as how they differ from the remote executive assistant service we offer…

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Executive Assistant vs. Virtual Assistant: Advice for Founders on the Differences and How to Choose

Over time, it’s become more difficult to tell the differences between executive and virtual assistants. This article discusses why that is, which differences really matter for executives making this decision,…

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Virtual Assistants for Entrepreneurs: Are They Worth It?

Many entrepreneurs who hire virtual assistants end up disappointed for one reason or another. This article explains why and share’s advice on how to find the right assistant for you.

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Executive Assistant Recruitment Agencies Rarely Deliver Top Talent. Here’s Why.

Over the last 4 years building our executive assistant service, we’ve learned that recruitment agencies are one of the worst options for outsourcing your executive assistant search. This article explains…

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How to Get a Job as an Executive Assistant: Advice From Founders Who Vet Thousands of Assistants Every Month

Most advice on how to get a job as an executive assistant leaves out a key factor that every candidate should consider. This post lays that out and provides deeper…

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What to Look For in an Executive Assistant: 4 Key Qualities

What to look for in an executive assistant is only half the battle. Equally important is having ways to actually evaluate candidates based on those qualities. This article covers both.

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Remote Executive Assistant: What to Know Before You Hire

Many people have bad experiences with remote executive assistants. This article explains why, and teaches you what to look for when hiring to find the right talent.

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What Does an Executive Assistant Do? It Depends Who You Hire.

What an executive assistant does is absolutely dependent on who you hire, what their capabilities are, how fast they learn things and what is needed from them.

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The Problem with Most Executive Assistant Services (And the Process We Built to Solve It)

Most executive assistant services use hiring processes that are ineffective at assessing candidates on the qualities that make great executive assistants. Learn why and the process we’ve built to solve…

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Personal Assistant vs Executive Assistant: Which Is Best for You?

Most of the advice on how to decide between a personal assistant or an executive assistant fails to acknowledge key factors that executives should consider when making this decision. This…

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How to Use an Executive Assistant: The #1 Thing to Focus On (Contrary to What Everyone Says)

Many people say that a focus on developing the right systems is the key to effectively using an executive assistant, but we think the people and services touting this approach…

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