Jason Hreha

Jason Hreha co-founded Persona in 2018 and is its CEO. He studied Human Biology at Stanford with a focus on neuroscience and stayed on as a lead researcher in the university’s Persuasive Technology Lab — BJ Fogg’s lab, now the Behavior Design Lab — where he co-authored Behavior Wizard (2010). He went on to become Global Head of Behavioral Sciences at Walmart, building the first behavioral science practice inside a Fortune 100 company. His definition of a habit is cited in James Clear’s Atomic Habits. He is the author of Real Change and a columnist at Behavioral Scientist. Persona’s assessment is built as a behavioral one, and that is why it looks the way it does.

Content Creator

Content Creator: Produces engaging content for various digital platforms to attract and retain audiences.

Human Resources Manager

Human Resources Manager: Manages HR functions, including recruitment, training, and benefits.

Event Planner

Event Planner: Coordinates all aspects of professional events, from planning to execution.

Customer Support

Customer Support: Provides assistance and resolves customer inquiries to ensure satisfaction.

Senior Recruiter

Senior Recruiter: Leads talent acquisition strategies and fulfills organizational staffing needs.

Sales Director

Sales Director: Drives sales strategies and teams to achieve revenue targets and business growth.