The Process to Hire Executive Assistants is Broken. Here's Why We Started Persona to Fix It.
We started Persona over 3 years ago with the mission of helping startup founders, executives, and business owners live better lives. Almost every business owner would benefit from a great assistant, but the process of finding and hiring a great assistant is much harder than it seems. There are dozens of mistakes one can make in hiring an assistant, and choosing the wrong assistant can be an absolute disaster — costing a surprising amount of time and money. In this article, we tell you how to avoid these costly errors.