Jason Hreha

Jason Hreha co-founded Persona in 2018 and is its CEO. He studied Human Biology at Stanford with a focus on neuroscience and stayed on as a lead researcher in the university’s Persuasive Technology Lab — BJ Fogg’s lab, now the Behavior Design Lab — where he co-authored Behavior Wizard (2010). He went on to become Global Head of Behavioral Sciences at Walmart, building the first behavioral science practice inside a Fortune 100 company. His definition of a habit is cited in James Clear’s Atomic Habits. He is the author of Real Change and a columnist at Behavioral Scientist. Persona’s assessment is built as a behavioral one, and that is why it looks the way it does.

10 tips to beat your to-do list

Persona Talent compiled a list of tips to tackle your to-do list using a variety of online sources related to productivity and workflow management.

The Best Virtual Assistant Services for Exec and Admin Assistants

The best virtual assistant service for you depends on the type of VA you need. Find out which ones best for you, and learn about 8 top services.

Why Most Startup Virtual Assistants Fall Short (And How to Hire Well)

Most startups are completely underwhelmed when they hire a virtual assistant. This post covers 3 reasons why and helps you understand how to find a VA that's highly competent and reliable.

Why You Shouldn’t Use a Recruiter for Your Executive Assistant

Over the last 3.5 years, my cofounder Nathan and I have been in the business of finding and hiring the most capable executive assistants in the world. During that time, we’ve discovered there are 2 reasons why using a recruiter to hire an executive assistant will often result in a low quality or very average assistant. This article explains why and presents a better alternative.

Here’s how people spent their time in 2020 v. 2019

The pandemic brought the world to a halt and spurred significant lifestyle changes from work-life balance to spending habits. Persona Talent analyzed data from the American Time Use Survey collected by the Bureau of Labor Statistics to look at how people spent their time during 2020 compared to 2019.

The Process to Hire Executive Assistants Is Broken. Why We Fixed It.

We started Persona over 3 years ago with the mission of helping startup founders, executives, and business owners live better lives. Almost every business owner would benefit from a great assistant, but the process of finding and hiring a great assistant is much harder than it seems. There are dozens of mistakes one can make in hiring an assistant, and choosing the wrong assistant can be an absolute disaster — costing a surprising amount of time and money. In this article, we tell you how to avoid these costly errors.

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