Jason Hreha

Jason Hreha co-founded Persona in 2018 and is its CEO. He studied Human Biology at Stanford with a focus on neuroscience and stayed on as a lead researcher in the university’s Persuasive Technology Lab — BJ Fogg’s lab, now the Behavior Design Lab — where he co-authored Behavior Wizard (2010). He went on to become Global Head of Behavioral Sciences at Walmart, building the first behavioral science practice inside a Fortune 100 company. His definition of a habit is cited in James Clear’s Atomic Habits. He is the author of Real Change and a columnist at Behavioral Scientist. Persona’s assessment is built as a behavioral one, and that is why it looks the way it does.

Executive Assistant Interview Questions, and What They Can't Tell You

An interview is a key step when hiring executive assistants but it's not sufficient on its own. This article discusses how to conduct interviews effectively, as well as deploy other tools necessary for finding great talent.

Startup Executive Assistants: Why Who You Hire Is Everything

Finding an executive assistant who will thrive in a startup environment is more challenging than finding one who might be sufficient in other types of businesses. This article explains why and what to look for when hiring.

How to Know When You Need an Executive Assistant—and When You Don’t

Executives in the midst of overwhelm often reach a point where they think they may need an executive assistant, but aren’t 100% sure if it’s the right time or the right fit. This article helps founders and executives think through and answer these questions.

What Services Do Virtual Assistants Offer for Executives?

Virtual assistant service companies list hundreds of tasks that they can do for clients. But which tasks are they actually a good fit for? This article discusses what VAs do, when it makes sense to use them, and when it doesn't.

Executive Assistant vs. Virtual Assistant: The Real Differences

Over time, it's become more difficult to tell the differences between executive and virtual assistants. This article discusses why that is, which differences really matter for executives making this decision, and provides advice on how to choose the best option for you.

Virtual Assistants for Entrepreneurs: Are They Worth It?

Many entrepreneurs who hire virtual assistants end up disappointed for one reason or another. This article explains why and share's advice on how to find the right assistant for you.