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Jason Hreha

Jason Hreha co-founded Persona in 2018 and is its CEO. He studied Human Biology at Stanford with a focus on neuroscience and stayed on as a lead researcher in the university’s Persuasive Technology Lab — BJ Fogg’s lab, now the Behavior Design Lab — where he co-authored Behavior Wizard (2010). He went on to become Global Head of Behavioral Sciences at Walmart, building the first behavioral science practice inside a Fortune 100 company. His definition of a habit is cited in James Clear’s Atomic Habits. He is the author of Real Change and a columnist at Behavioral Scientist. Persona’s assessment is built as a behavioral one, and that is why it looks the way it does.

Outsourced Administrative Support: 2 Options
If you’re searching for third party admin support, it’s important to understand that there are two main options to choose from. This article discusses each to help you understand which is best for you.
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Zirtual vs. BELAY vs. Persona: Virtual Assistant Companies Compared
In this article, we discuss the similarities and differences between Zirtual and BELAY virtual assistant services, as well as how they differ from the remote executive assistant service we offer at Persona.
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Executive Secretary Job Description Template, Plus Hiring Advice
In this article, we share a template for creating an executive secretary job description. Then, we discuss 2 key mistakes to avoid as you progress through the hiring process (and why you should consider using "executive assistant" as your job title instead).
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How to Create an Executive Administrative Assistant Job Description
In this article, we share a template for creating an executive administrative assistant job description. Then, we discuss 3 key mistakes that companies make as they progress through the virtual assistant hiring process.
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Online Assistants: How to Evaluate Your Options and Hire Well
Over the last 4 years, we’ve spoken to many founders and executives who’ve had bad past experiences with online assistants. This article discusses 3 mistakes to avoid when hiring online assistants, and how to properly evaluate your options to make a great hire.
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Virtual Executive Assistant Job Description: Attract Top Talent
In this article, we share a template for creating a virtual executive assistant job description. Then, we discuss 3 key mistakes that companies make as they progress through the virtual assistant hiring process.
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How to Outsource Your Executive Assistant: 3 Options, Pros and Cons
Outsourcing executive assistants to third party services can save companies and executives a lot of time from managing the hiring process on their own. But there are a number of different service options on the market. This article discusses the pros and cons of each to help you decide which is best for you.
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Executive Assistant Job Description: How to Write One That Stands Out
Generic job descriptions fail to capture the interest and attention of the best executive assistant candidates. This article discusses how to write a description that stands out and attracts top talent.
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Do You Need a Virtual Assistant? How to Know, and What to Avoid
Many people have bad experiences with virtual assistants. This article explains why, and shares the solution we've developed to offer executives world-class virtual assistants.
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Virtual Executive Assistants: Why Founders Choose Persona
Most virtual executive assistant services don't share details of their hiring processes, so it's difficult to tell how thoroughly they vet their assistants. We do the opposite, sharing the details of our approach in this article.
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