Jason Hreha

Jason Hreha co-founded Persona in 2018 and is its CEO. He studied Human Biology at Stanford with a focus on neuroscience and stayed on as a lead researcher in the university’s Persuasive Technology Lab — BJ Fogg’s lab, now the Behavior Design Lab — where he co-authored Behavior Wizard (2010). He went on to become Global Head of Behavioral Sciences at Walmart, building the first behavioral science practice inside a Fortune 100 company. His definition of a habit is cited in James Clear’s Atomic Habits. He is the author of Real Change and a columnist at Behavioral Scientist. Persona’s assessment is built as a behavioral one, and that is why it looks the way it does.

How to Stay Motivated and Engaged in Your Work

Staying motivated and engaged at work is crucial. A culture of transparent dialogue helps employees receive constructive feedback, adapt, and stay motivated.

How To Maximize Energy Levels At Work

When you're a busy professional juggling responsibilities, buried under a mountain of tasks, and wearing many hats, maintaining a high energy level is crucial.

Executive Focus: How To Avoid Distractions And Stay Focussed

Staying focused and side-stepping distractions, effective executives understand these are crucial building blocks to success. Learn how to harness their power.

How To Understand And Craft Effective Partnership Agreements

Partnerships play a key role in boosting business success. This guide offers an in-depth look at creating strong and effective partnership agreements that work.

How To Manage Time Effectively: Executive Strategy & Insight

Whether you're a seasoned executive refining your time management skills or a new emerging leader wanting to improve, we'll help you find time to get more done.

How To Be More Creative At Work: 20 Ways To Spark Innovation

Creative ideas can help propel your business to success. Boost productivity and innovation with these strategies for encouraging creativity in the workplace.