The A-Zs of Hiring Glossary

Job Posting

What Is A Job Posting?

A job posting is a public announcement made by an employer or recruiter to advertise an open position within their organization. It typically includes information about the job title, responsibilities, qualifications, and compensation. Job postings are often posted on job boards, company websites, and social media platforms to attract potential candidates.

In addition to the basic job details, a job posting may also include information about the company culture, values, and mission. This can help candidates determine if they would be a good fit for the organization. It is important for job postings to accurately represent the job and the company in order to attract the right candidates and avoid any misunderstandings during the hiring process.

Job postings can also be used as a tool to promote diversity and inclusion within the workplace. Including language that encourages individuals from diverse backgrounds to apply, such as We are an equal opportunity employer, can help attract a wider range of candidates.

Why is it important to create a job posting?

Creating a job posting is important because it helps to attract qualified candidates to your job opening. A well-crafted job posting can also help to set expectations for the position and the company culture, and can ultimately lead to a successful hiring process.

What should be included in a job posting?

A job posting should include the job title, a brief description of the position and its responsibilities, the required qualifications, the location of the job, and information about the company and its culture. It can also be helpful to include information about the salary range and any benefits that come with the position.

Dos And Donts of Creating A Job Posting


  • Be clear about the job requirements and responsibilities.
  • Use gender-neutral language to avoid discrimination.
  • Include salary and benefits information if possible.
  • Use bullet points and short paragraphs to make the posting easy to read.
  • Include a call-to-action encouraging candidates to apply.
  • Proofread for grammar and spelling errors.
  • Include contact information for any questions or inquiries.
  • Include information about your company culture and values.
  • Include any necessary qualifications or experience required for the job.


  • Do not use discriminatory language or make assumptions about candidates based on their race, gender, age, or other characteristics.
  • Do not use overly complex or technical language that might be difficult for candidates to understand.
  • Do not misrepresent the job or the requirements of the position.
  • Do not use vague or unclear language that might confuse or mislead candidates.
  • Do not make promises or guarantees that you cannot fulfill.
  • Do not include unnecessary information that might distract or confuse candidates.
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