The A-Zs of Hiring Glossary

Recruitment Strategy

What Is Recruitment Strategy?

Recruitment strategy refers to the plan and tactics used by a company to attract and hire the best possible candidates for job openings. It involves identifying the target audience, determining the most effective channels for reaching them, and creating a compelling message that will persuade them to apply for the job.

A successful recruitment strategy should be aligned with the company’s overall goals and values, and should take into account factors such as the current job market, the company’s reputation, and the specific skills and qualifications required for the position.

Some common elements of a recruitment strategy include job postings, employee referrals, social media outreach, and partnerships with educational institutions or professional organizations.

Ultimately, a strong recruitment strategy can help a company build a talented and diverse workforce, which is essential for long-term success.

Why is having a recruitment strategy important?

Having a recruitment strategy is important because it helps organizations attract and hire the right talent for their business needs. It allows companies to plan and execute a systematic approach to finding the most qualified candidates for their open positions.

What are some key components of a successful recruitment strategy?

Some key components of a successful recruitment strategy include defining the job requirements and qualifications, creating compelling job descriptions, identifying the most effective recruitment channels, establishing a strong employer brand, and developing a candidate evaluation and selection process.

Recruitment Strategy Dos And Donts


  • Do define your recruitment goals and objectives before developing your strategy.
  • Do use a variety of recruitment sources to reach a diverse pool of candidates.
  • Do develop a strong employer brand to attract top talent.
  • Do use data and analytics to track the effectiveness of your recruitment efforts.
  • Do provide a positive candidate experience throughout the recruitment process.
  • Do regularly review and update your recruitment strategy to ensure it remains effective.


  • Don’t rely solely on job postings to attract candidates.
  • Don’t overlook passive candidates who may not be actively job searching.
  • Don’t rush the recruitment process and make hasty hiring decisions.
  • Don’t neglect to communicate with candidates throughout the recruitment process.
  • Don’t ignore feedback from candidates and employees about your recruitment process.
  • Don’t forget to comply with all relevant laws and regulations related to recruitment.
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