| Persona | Time etc | |
| Vetting Process | Multi-stage vetting for skills, judgment, communication, and fit | Selective screening process for U.S.-based virtual assistants* |
| Applicant Volume | Average of 171,000+ per month over the last 6 months | Not disclosed* |
| Talent Sourcing | 98+ countries | Limited to U.S. staff only* |
| Matching Process | Personalized matching based on your goals and work style | Match through a discovery call* |
| Support Scope | Admin, operations, finance, marketing, customer success, and more | Admin and EA support* |
| Flexibility | Flexible month-to-month contracts | Hourly plans per month; change plan at any time* |
| Business Fit | Provides long-term support to fast-scaling teams | Provides ongoing admin support* |
| Management Overhead | Low lift for clients; we handle all admin and HR management | Time etc supports onboarding and coordination; client manages daily tasks* |
Why Top Companies Choose Persona Over Time etc
Not all virtual assistant services are created equal. Here's why businesses that value quality, flexibility, and world-class talent trust Persona over Time etc.
1. Higher‑Caliber Talent
Persona uses a rigorous, highly selective process to identify exceptional talent worldwide with proven judgment and initiative.
Time etc has an acceptance rate of 2% for their virtual assistants.
2. Global Reach
Persona sources from 98+ countries, expanding time zone coverage, languages, and specialization.
In contrast, Time etc only provides U.S.-based assistants.
3. Smarter Matching
Persona doesn’t just send the first available team member; we vet rigorously and tailor every match around your exact needs, working style, and business goals.
Time etc matches clients with assistants based on the experience, skills and personality traits.
4. True Flexibility
Persona offers simple month‑to‑month terms so you can scale support up or down.
In comparison, Time etc operates on monthly plans with set hours.
5. Broader Expertise
Persona covers EA plus operations, finance, marketing, customer success, PM, HR, and more.
Time etc focuses on administrative and executive assistant tasks.
6. Built for Modern Teams
Persona combines elite vetting, global access, and flexibility — designed for fast‑moving companies.
We provide the elite talent you need, exactly when you need it, with the flexibility to adapt as you grow.
Why Persona Is The Best Choice
If you’re looking for elite, global talent, greater flexibility, broader expertise, and a smarter, more modern approach to remote staffing, Persona is the clear choice.
Persona delivers world-class global talent: flexible, highly skilled, and tailored to exactly what your business needs.
If you’re serious about scaling smarter, working faster, and building a team that actually moves the needle, Persona isn’t just the better choice — it’s the only choice.
Work with the best.
How Persona Works
Tell us which roles you need to fill.
No two businesses are the same, so we start with a quick, focused chat to understand exactly what you need. From there, our team takes what we've learned and gets to work finding the right fit.
Meet your perfect match.
Once we understand your needs, we'll match you with a candidate that fits the bill. You'll have a chance to meet them before making any decisions—so you can be sure they're the right person for the job.
Get started with new team members.
You've found the right fit—now we'll manage the details behind the scenes so your team member is ready to start adding value from day one.