Jason Hreha

Jason Hreha co-founded Persona in 2018 and is its CEO. He studied Human Biology at Stanford with a focus on neuroscience and stayed on as a lead researcher in the university’s Persuasive Technology Lab — BJ Fogg’s lab, now the Behavior Design Lab — where he co-authored Behavior Wizard (2010). He went on to become Global Head of Behavioral Sciences at Walmart, building the first behavioral science practice inside a Fortune 100 company. His definition of a habit is cited in James Clear’s Atomic Habits. He is the author of Real Change and a columnist at Behavioral Scientist. Persona’s assessment is built as a behavioral one, and that is why it looks the way it does.

Evolving Leadership: Strategies To Avoid Micromanagement

Micromanagement is a term that sends shivers down the spine of any professional. This management mistake often stifles productivity and morale among employees.

How To Avoid Interview Bias: 7 Strategies For Fair Hiring

Interview bias can cloud an employer's judgment. Learn to challenge interview bias with structured interviews and training, and create a fair hiring process.

Productive Networking: Why Executives Must Find Time To Network

Networking is a vital task for executives, entrepreneurs, and busy professionals. An EA can research opportunities and help you decide where to spend time.

Out-Of-Office Message: Making The Most Of Your Time Away

Whether you're taking a much-needed vacation or stepping away from day to day operations to focus on a business trip, out-of-office messages are a crucial tool.

How To Train New Managers In Your Company

Promoting individual contributor employees to management positions can foster leadership potential, but demands skill development and strategic decision-making.

Why Is Employee Retention So Important?

Employee retention involves strategies aimed at making employees feel satisfied, motivated and valued in their jobs leading to increased loyalty and commitment.