Daniella Conley

Daniella Conley is the Head of Marketing at Persona, where she leads digital marketing strategy, content, and brand across a fully remote team. With over six years of experience spanning various industries, Daniella has repeatedly taken on the challenge of building marketing functions from nothing, assembling teams, defining brand voice, and creating the systems that turn early-stage efforts into sustainable growth engines. At Persona, she grew the company’s LinkedIn following by nearly 400% in under three years.

Daniella holds an MA in English, which shapes how she approaches messaging, storytelling, and the way brands communicate with their audiences. She writes and thinks deeply about the topics at the core of modern work: productivity, efficiency, creativity, leadership, and what it actually takes to build and develop remote teams. It’s a perspective shaped not just by research, but by having lived it firsthand across multiple organizations.

Based between Halifax and Toronto, Daniella is building towards a future rooted in marketing leadership: developing talent, mentoring future leaders, and paying forward what she’s learned along the way.