E-commerce Manager

Job Description for E-commerce Manager

Company Introduction

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Job Description

We are looking for an E-commerce Manager responsible for managing our online sales and presence, including executing product assortment strategies and optimizing site operations.

Responsibilities

  1. Managing overall web process to ensure seamless operations and user experience.
  2. Executing product assortment strategy to align with market trends and consumer demands.
  3. Reporting on website performance metrics to analyze traffic, sales conversion, and other relevant data.
  4. Optimizing site operations through continuous assessment and tweaking of website functionalities.
  5. Planning marketing calendars to synchronize sales, promotions, and product launches effectively.
  6. Overseeing strategic site AB tests to improve conversion rates and user engagement.
  7. Monitoring competitive landscape to stay ahead of industry trends and practices.

Skills and Qualifications

  1. Bachelor’s degree in marketing, management, or information systems.
  2. 3+ years of related experience in E-commerce, with a strong background in retail.
  3. Expertise in Excel and familiarity with Shopify and other e-commerce platforms.
  4. Strategic thinking and flexibility in managing multiple tasks.
  5. Strong communication and project management skills to oversee various e-commerce projects.
  6. Attention to detail and an analytical mindset for effective decision-making.
  7. Knowledge of Internet technologies, SEO, SEM, and experience with Salesforce.com and SAP systems.

What are the key responsibilities of an E-commerce Manager role?

An E-commerce Manager is responsible for managing overall web processes, executing product assortment strategies, reporting on website performance metrics, optimizing site operations, and planning marketing calendars. They also oversee strategic site AB tests, monitor the competitive landscape, manage product launch calendars, and collaborate with internal resources to drive commercial and operational improvement initiatives.

  • Managing overall web process: Oversee the entire e-commerce operation, from website development to order fulfillment.
  • Executing product assortment strategy: Ensure the right mix of products is available on the website to meet customer needs and drive sales.
  • Reporting on website performance metrics: Analyze and present data on website traffic, conversion rates, and other key performance indicators to inform decision-making.

What skills and requirements are necessary for an E-commerce Manager position?

An E-commerce Manager should have a bachelor’s degree and at least 3 years of related experience in e-commerce. Previous retail and/or e-commerce experience, expertise in Excel, and understanding of Shopify are essential. They should also possess flexibility, strategic thinking, strong communication skills, project management skills, and attention to detail. Experience in eCommerce/account management, vendor management, financial analysis, P&L management, and knowledge of internet technologies, social networks, SEO, SEM, Salesforce.com, and SAP systems are also required.

  • Previous retail and/or e-commerce experience: Familiarity with the e-commerce industry and retail operations is crucial for success in this role.
  • Expertise in Excel: Proficiency in using Excel for data analysis and reporting is necessary for managing e-commerce operations.
  • Understanding of Shopify: Knowledge of the Shopify platform is essential for managing an online store and its operations.

How does an E-commerce Manager contribute to driving sales and managing operational improvements?

An E-commerce Manager contributes to driving sales by managing product launch calendars, monitoring the competitive landscape, and driving commercial and operational improvement initiatives. They also play a crucial role in forecasting demand, budgeting, generating new business opportunities, overseeing business reporting, and managing marketing budgets. Additionally, they integrate company-specific tactics into new product development and maintain professional knowledge to contribute to team efforts.

  • Managing product launch calendar: Ensure timely and effective launches of new products to drive sales and customer engagement.
  • Monitoring competitive landscape: Stay informed about competitors’ strategies and offerings to make informed decisions and maintain a competitive edge.
  • Driving commercial and operational improvement initiatives: Identify and implement strategies to improve sales performance and streamline operations.

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